How much do you keep on each site?
Set your trip price and how often you sell. We'll show what lands in your account on every marketplace.
Where do you sell now?
Moving from Viator, you keep
up to $290 more
on every booking.
At least $50 more, even at Viator's lowest rate.
At 12 bookings a year, that's up to
$3,481
extra in your pocket.
- ExplorOFFtakes 15%*You keep$1,970
You $1,970ExplorOFF $360Card fee $70
* ExplorOFF charges only when we bring you the booking, and nothing on guests who find you any other way. Your number already takes off the card fee, which goes to Stripe. The other sites' fees include it. Striped part = the site doesn't publish its rate, so we show the range operators report.
Sell your tours on ExplorOFF →Platform fees and rules checked on each provider's own pages on October 11, 2026. Where a provider doesn't publish a number, we say so.
Every Channel at a Glance
| Channel | Cost to list | What you pay per booking | Exclusivity or price rules | Best for |
|---|---|---|---|---|
| Your own website | Your site and booking software | Card processing and software fees | None | Every operator |
| Google Business Profile and Things to Do | Free | Nothing to Google for free listings | None | Every operator |
| Tripadvisor | Free to claim | Bookable products run through Viator | Listing guidelines apply | Reviews and visibility |
| Viator | A one-time, non-refundable $29 submission fee per product | Commission not published, confidential under its agreement | Lowest net rate to Viator; set cancellation options | Day tours |
| GetYourGuide | Free | Commission not published, varies by country | Price parity with your own site; 24-hour free cancellation for guests | Short tours in busy destinations |
| Airbnb Experiences | Free to submit | Typically 20% | Human review; may decline to limit similar experiences | Experienced hosts with a distinctive experience |
| TourRadar | Free | 18.7% to 20% all-in on marketplace bookings | Contract rates in your dashboard | Multi-day trips |
| ExplorOFF | Free | 15% plus standard card processing, only on bookings it brings | No exclusivity | Multi-day outdoor trips in parks and wild places |
Your Own Website
Every other channel is borrowed audience. Your site is where you keep your full price, your guest's email and your terms. Give each trip its own page with the day-by-day plan, price, group size and dates, and a booking system that takes deposits. If you're still choosing one, see FareHarbor alternatives for small businesses.
Google Business Profile and Things to Do
Free, and the first thing to set up. Google says creating a Business Profile costs nothing, and tour operators can add each activity with a booking URL right in the profile. Those can appear in Google's Things to Do results. Booking systems that are Google connectivity partners (Google lists FareHarbor, Rezdy, Bókun, Xola and Ventrata) can feed live availability, and their details show before ones you enter by hand. Guides who meet at trailheads should set a service area and hide their address, per Google's rules.
Tripadvisor and Viator
Claiming your Tripadvisor listing is free, and it gives you a place for reviews. Making a tour bookable on Tripadvisor means listing it on Viator, since Viator is a Tripadvisor company. Viator charges a one-time, non-refundable $29 submission fee for each new product, then a commission on completed bookings. It doesn't publish a standard rate and keeps commissions confidential, so ask for yours before you price. Its supplier agreement also requires your net rate to Viator to be the lowest you give any third party. See how to become a Viator supplier.
GetYourGuide
Free to list, with a commission that "may vary depending on your country of operation" and is shared after you sign up. The supplier terms require price parity with your own online shop and give guests free cancellation up to 24 hours before the start. It's strongest for short tours in busy destinations. Full details in how to become a GetYourGuide supplier.
Run multi-day trips in national parks? ExplorOFF is free to join, with no exclusivity, and takes 15% plus card processing only on a booking we bring you. List your trip.
Airbnb Experiences
Free to submit, and Airbnb typically charges experience hosts a 20% service fee. The bar to join is real. Airbnb asks for formal training or relevant background, "at least 5 years of hands-on work in your field," plus identity checks and the licenses and insurance your activity needs. Outdoor activities may need proof of insurance before the listing goes live. A person reviews every listing, and Airbnb may decline one to limit similar experiences. Good for a distinctive experience with a strong host story. Airbnb reports 390 million guest arrivals in 2024, mostly for stays, so the audience is huge if you get in.
TourRadar
Free to list and built around multi-day tours. TourRadar's published fee table has two paths. Its Direct Booking Solution (tools for your own site) costs 3.45% to 4.75% per booking with no commission. Bookings from its marketplace cost 18.7% to 20% all-in, including a 15.25% channel fee. Your actual rates are in your operator dashboard. Tours load by hand, by XML feed, or through systems like TourCMS, Rezdy, TrekkSoft and Bókun.
ExplorOFF
ExplorOFF is a marketplace for multi-day outdoor trips: hiking, backpacking, paddling and fishing in US and Canadian national parks and wild places. Travelers find your trip inside a day-by-day itinerary for the route they're already planning, so they show up knowing the route, the season and the permit. You can claim one of our published itineraries or list your own trip, and you set your own price and group size. It's free to join, there's no exclusivity, and we take 15% plus standard card processing, only on a booking we brought you. A person checks your commercial liability insurance and land-use authorization once, and approval takes up to 24 hours.
How to Choose Your Channels
- Everyone: your own site plus Google Business Profile with booking links. Both are yours, and Google is free.
- Day tours in busy places: add Viator and GetYourGuide for reach, and price so the trip still works after their commission.
- Multi-day trips: TourRadar and ExplorOFF are built for them. Day-tour catalogs aren't.
- A distinctive experience with a strong host story: Airbnb Experiences, if you meet the bar.
Listing everywhere at once is a mistake. Start with two channels beyond your own site, connect your calendar so nothing double-books, track bookings by source for one season, then add or drop. For the rest of the playbook, see marketing for tour operators.
Sell Your Trips on ExplorOFF
ExplorOFF is a marketplace built for multi-day outdoor trips: hiking, backpacking, paddling and fishing in US and Canadian national parks and wild places. Travelers find your trip inside a day-by-day itinerary for the route they're already planning, so they arrive ready to book. It's free to join, there's no exclusivity, and you keep your own site and booking system. You set the price and group size. We take 15% plus standard card processing, and only on a booking we brought you. A person checks your commercial liability insurance and land-use authorization (such as an NPS CUA) once, and approval takes up to 24 hours. List your trip on ExplorOFF.
Where to List Your Tours: 8 Sales Channels Compared (2026) FAQs
Your own website, Google Business Profile and Things to Do (free), Tripadvisor, Viator, GetYourGuide, Airbnb Experiences, TourRadar and ExplorOFF. Google is free, TourRadar suits multi-day trips, and ExplorOFF is built for multi-day outdoor trips in national parks and wild places.
GetYourGuide, Airbnb Experiences, TourRadar and ExplorOFF, plus free Google Things to Do listings. TourRadar and ExplorOFF focus on multi-day trips, Airbnb typically charges hosts 20%, and ExplorOFF takes 15% plus card processing only on bookings it brings.
It depends on the trip. Short tours in busy cities do well on Viator and GetYourGuide. Multi-day trips fit TourRadar and ExplorOFF. Every operator should also use their own website and a free Google Business Profile with booking links.
TourRadar's published fee table shows 18.7% to 20% all-in on marketplace bookings, including a 15.25% channel fee, and 3.45% to 4.75% on its Direct Booking Solution. Listing is free and your exact rates are in your operator dashboard.
Airbnb says it typically charges experience hosts a 20% service fee. Submitting a listing is free, and hosts need relevant background such as at least five years of hands-on work in their field.
Yes. A Google Business Profile is free, and tour operators can add each activity with a booking URL in the profile, which can appear in Google's Things to Do results.
ExplorOFF is free to join and list, with no exclusivity. It takes 15% plus standard card processing only on bookings it brings. TourRadar is also free to list, with fees per booking.
